Content & Community Executive
About Bloomentum
Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The role
We're looking for a Content & Community Executive to bring Bloomentum's brands closer to their customers through engaging content and meaningful community building.
This is a hands-on role for someone who genuinely enjoys social media, keeps up with what's trending, and loves turning ideas into content people want to watch, share and talk about. You'll work closely with our founder to develop and grow content across Facebook, Instagram, TikTok and community channels.
If you're creative, organised and passionate about fashion, storytelling and building online communities, we'd love to hear from you.
What you'll do:
Content Creation (40%)
- Develop and maintain a consistent content pipeline across Bloomentum's brands.
- Create content driven by customer insights, pain points, products, lifestyle and brand stories.
- Identify and develop content angles that effectively engage, educate, and nurture the audience.
Community Building (35%)
- Build and nurture communities of target customers around Blomentum's brands.
Proactively engage with the community, spark conversations, and encourage meaningful interactions. - Develop UGC, customer stories, testimonials, and other content that builds trust and credibility for the brands.
Create community activities and content that move audiences through the journey form awareness -> engagement -> consideration -> purchase.
Social Management (10%)
- Maintain consistent brand presence and messaging across social channels and other communication touchpoints.
- Manage day-to-day content operations, including content calendars, scheduling, publishing and basic content coordination.
Market Research (15%)
- Stay up to date with the latest social media trends, formats, and emerging content opportunities.
- Research customer behavior, competitor content, and market trends across target markets.
- Identify content angles, customer needs, and relevant conversation topics that can be leveraged to grow the brands.
Requirements Must-Have:
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Multimedia, or a related field.
- 2-5 years of experience in content marketing, social media, brand marketing or related roles.
- Experience working with DTC, fashion or mom&baby is a strong plus.
- Strong understanding of Instagram, TikTok and current social media trends.
- Comfortable creating content independently from ideation to execution
- Strong writing and communication skills.
- Resourceful, proactive and comfortable working in a fast-moving environment.
- Passion for fashion or lifestyle brands.
What we're excited to offer you:
- Gross salary: 13–23M VND/month, depending on skills and experience.
- Performance Bonus: Based on work performance and creative quality.
- Fast-paced, hands-on working environment with opportunities to take ownership and become a key member of the team.
- Performance and salary review after 6 months.
- Clear career progression with opportunities for professional and management development.
- 12 days of annual leave per year.
- 13th-month salary, Tet bonus, outstanding employee bonus, project-based bonuses, and other performance incentives.
- Up to 2 months’ probation, with the possibility of completing probation earlier based on performance.
- Full participation in statutory Social Insurance, Health Insurance, and Unemployment Insurance in accordance with Vietnamese regulations.
- Opportunities for professional training and management development to continuously enhance your capabilities.
Team Management
Reports to: CEO.
Career Path
Fast-track growth into Creative Lead and Creative Director roles based on results and impact.
Working Location
On-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working Hours
Monday - Friday: 9:00 AM to 18:00 PM or 10:00 AM to 19:00 PM
Employment Type
Full-time, On-site.