Creative Growth Lead/Manager
About Bloomentum
Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The role
We are entering our next growth phase where AI, Automation and internal software systems will become core competitive advantage. Beyond driving growth through marketing, we are building scalable operating systems that help our teams move faster, make smarter decisions, and unlock new levels of productivity.
We are looking for a Creatie Growth Lead/Manager who combines strong performance creative strategy, deep understanding of eCommerce growth and paid social, ability to build repeatable creative systems and strong curiosity and hand-on ability with AI-driven creative workflows.
This is a high-impact role working directly with founders to shape both our growth engine and the internal systems that power it.
What you’ll do:
Performance Creative Strategy
- Lead creative strategy for paid social campaigns across global eCommerce markets (US,EU,..)
- Turn product customer insights, and market signals into high-performing creative angles
- Develop hooks, scripts, concepts, and creative directions for UGC, ads, and short-form video
- Ensure creatives are designed for performance, not just aesthetics
Creative testing & Growth Loops
- Build and manage structured creative testing framework (A/B testing, iteration cycles, scaling logic)
- Work closely with Growth/Performance teams to evaluate creative performance
- Analyze data (CTR, CVR, CPA, hook rate, retention) to identify winning patterns
- Build continuous feedback loops between performance data and creative production
Creative systems & Scale
- Design and improve end-to-end creative workflows: ideation -> scripting -> production -> testing -> learning -> iteration
- Standardize creative processes into scaleble SOPs, templates, and frameworks
- Improve speed and volume of creative output while maintaining performance quality
- Manage creative asset organization and production pipeline across teams.
AI-Powered Creative Production
- Build AI-assisted processes for ideation, copywriting, visual direction and video production
- Explore automation opportunities to reduce manual creative work.
- Continuously experiment with new AI tools to improve creative velocity and efficiency
What you’ll bring to the team:
- Bachelor's degree in Marketing, Business, Analytics or related field
- 3+ years of experience in Performance Creative, Creative Strategy, Growth Marketing or DTC eCommerce
- Proven ability to creative or manage high-performing ad creatives
- Experience working with creative testing frameworks and data-driven optimization
- Comfortable working in fast-paced eCommerce or DTC environments.
- Exposure to automation tools, AI workflows,..
What we’re excited to offer you:
- Competitive salary package based on experience and capabilities.
- Performance -based bonuses tied to business impact and results.
- 100% salary during the probation period
- Regular performance and salary reviews based on contribution and growth
- Full social insurance, health insurance, and unemployment insurance in accordance with local regulations.
- Paid annual leave and public holidays.
- Hands-on exposure to the latest AI, automation, and eCommerce technologies.
- Access to premium AI and productivity tools to support your work.
- Opportunity to help build internal systems, workflows, and AI-powered solutions that scale across multiple global brands.
- Clear opportunities to grow into senior leadership roles as the company scales.
- Accelerated learning through direct mentorship and cross-functional collaboration.
Team Management
Reports to: CEO.
Career Path
Head of Performance Creative
Working Location
On-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working Hours
Monday - Friday: 9:00 AM to 18:00 PM or 10:00 AM to 19:00 PM
Employment Type
Full-time, On-site.