Creative Marketing Specialist
About Bloomentum
Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The role
Scrub is a brand within the Bloomentum ecosystem, specializing in medical scrubs & uniforms designed for healthcare professionals.
We are looking for a Creative Marketing Specialist who can turn customer insights and product USPs into high-converting creative assets across video, visual and other advertising formats. This role goes beyond content production. You will be involved in creative concept development, testing, performance analysis and creative optimization to identify winning angles and creatives. The ultimate goal is to create creatives that not only capture attention but also directly contribute to revenue growth.
Key Responsibilities
- Research customers, markets, competitors and consumer behavior to identify customer insights, pain points and buying motivations.
- Monitor creative trends, consumer behavior and competitor activities in the US/EU markets and turn these insights into new creative ideas.
- Develop creative concepts, hooks, angles, key messages and creative directions for advertising campaigns.
- Translate product USPs, features and functional benefits into creative angles that can attract customers and drive conversions.
- Develop creative assets for Facebook, Google, TikTok, Instagram and other digital channels, with a strong focus on continuously testing and scaling winning creatives and winning angles.
- Produce and edit short-form video ads, and collaborate with Graphic Designers to develop visual and creative assets.
- Work closely with the Marketing/Performance team to test creatives, analyze performance and identify opportunities for optimization.
- Monitor key performance metrics such as CTR, CVR, CPA, ROAS and video retention/hook rate to evaluate creative performance.
- Build and maintain a creative testing pipeline, continuously experimenting with different hooks, angles, messages, visuals, formats and CTAs.
- Turn campaign results and creative testing into actionable creative insights and learnings for future campaigns.
What you'll bring to the team
- Bachelor's degree or above.
- Upper-intermediate English proficiency or above, with the ability to research and understand international markets and consumer trends.
- 1–3 years of experience in Creative Marketing, Creative Content, Performance Creative or a related role.
- Experience in Sportswear, Activewear, Functional Apparel, Workwear/Uniform, Ecommerce, Dropship or DTC is highly preferred.
- Strong ability to independently develop creative concepts, hooks, angles, key messages and visual directions based on consumer insights and performance goals — not just execute briefs.
- Strong understanding of Performance Marketing and the relationship between creative and key performance metrics such as CTR, CVR, CPA and ROAS.
- Proficient in CapCut, Premiere Pro or equivalent video editing tools, with the ability to independently produce and iterate short-form video ads.
- Ability to translate product USPs, features, functional benefits and customer pain points into compelling creative angles.
- Experience with UGC, Creator Content or Creator Briefing is a plus.
- Strong portfolio or real-world creative work, preferably with clear evidence of performance and business impact.
- Comfortable working in a fast-paced, test-and-learn environment, with a strong willingness to experiment, iterate and improve based on data.
- Passionate about fashion, sportswear and lifestyle, with a good understanding of current trends.
- Proactive, collaborative, energetic and highly ownership-driven.
What we're excited to offer you:
- Base salary: VND 14,000,000 – 22,000,000/month, depending on experience and qualifications.
- Performance-based bonus.
- Fast-paced, hands-on working environment with strong growth opportunities.
- Full participation in Social Insurance, Health Insurance, and Unemployment Insurance upon official employment.
- 12 days of annual leave.
- Tet bonus, Outstanding Employee bonus, 13th-month salary, project bonuses, and other incentives.
- Up to 2 months of probation with 100% salary, with the possibility of completing probation earlier.
- Salary review every 6 months.
- Clear career progression opportunities.
- Professional training and development opportunities to strengthen both specialist and management capabilities.
- Enjoy complimentary products from Bloomentum's family of brands.
Team Management
Reports to: CEO.
Career Path
Clear career progression opportunities toward Senior Creative / Creative Lead / Creative Manager roles based on performance and demonstrated capabilities.
Working Location
On-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working Hours
Monday - Friday: 9:00 AM to 18:00 PM / 10:00 AM to 19:00 PM.
Employment Type
Full-time, On-site.