Performance Creative

About Bloomentum

Bloomentum is a fast-growing brand group where people come first.

Built by Vietnamese founders with a global vision, we create and scale direct-to-consumer brands across apparel, beauty, lifestyle, and family categories. Guided by our 3S mindset Smart, Simple, Scalable, we empower teams to think clearly, move decisively, and build for long-term growth.

The role

At Bloomentum, Performance Creative isn’t just a support function - it’s a growth driver.

As a Senior Performance Creative Strategist, you’ll play a leading role in driving customer acquisition and brand growth by blending creative excellence with performance thinking. You’ll craft strategies and assets that not only convert, but also resonate - because we believe the most effective creative is born from the perfect mix of platform fluency, cultural relevance, and true understanding of the customer and the product.

  • Strategic Creative Leadership: Develop and optimize creative strategies across paid media, email, SMS, and emerging channels to drive engagement and conversion.
  • Cross-Functional Collaboration: Work closely with Growth, Brand, Production... to produce authentic, high-performing assets that elevate the brand.
  • Data-Driven Creative Optimization: Analyze performance data to inform iterative improvements and guide future strategy, maximizing engagement and conversion.
  • Influencer Partnership Management: Lead the sourcing, vetting, and management of creators and influencers for all paid media channels, including partnerships and approvals.

What you’ll do:

  • Creative Strategy Development: Develop and optimize creative strategies for paid social, product showcase, and emerging performance marketing platforms. 
  • Collaborative Asset Production: Write strategic creative briefs and manage feedback loops with internal teams and external partners to ensure timely, high-quality asset delivery.
  • Content Calendar Management: Collaborate across teams to manage a content production calendar and align creative with channel-specific goals and brand voice.
  • A/B and Multivariate Testing: Lead A/B and multivariate testing to refine messaging, formats, and creative concepts based on performance insights.
  • Performance Analysis: Analyze creative performance data to inform iterative improvements and future strategy, transforming consumer behavior insights into actionable creative direction.
  • Influencer Partnerships: Lead the sourcing, vetting, and management of creators and influencers for all paid media channels, including partnerships and approvals.
  • Industry Trend Analysis: Stay current on industry trends and competitive creative to guide innovation and creative differentiation.
  • Creative Advocacy: Act as a creative advocate within the Growth team, identifying opportunities for expansion through new content formats and platforms.
  • Top-Performing Creative Library: Maintain a library of top-performing creative and collaborate with analytics to measure and communicate impact.

What you’ll bring to the team:

  • 2-5 years experience in creative strategy, performance marketing, or a similar role at a DTC brand or creative agency.
  • Deep understanding of paid platforms (Meta, Google, TikTok, Pinterest) and their creative best practices.
  • Experience collaborating with creative professionals (designers, copywriters, producers) to develop compelling assets.
  • Proven ability to use data and consumer insights to inform and optimize creative.
  • Familiarity with email and SMS marketing platforms and their unique creative needs.
  • Strong communication and presentation skills and ability to clearly articulate the “why” behind the work.

What we’re excited to offer you:

  • Data-informed, geared towards work efficiency.
  • Ability to work cross functionally with a fast-growing team.
  • Young, dynamic, transparent and open-minded working culture for employees to learn and develop themselves. A supportive environment that fosters and encourages new ideas and innovation.
  • Your personal growth matters just as much as business growth. We invest in your development because we believe that when individuals thrive, teams win and brands grow.
  • You’ll be building creative systems from scratch across multiple exciting brands.
  • Opportunity to develop into a key-member in the future.
  • Competitive salary, performance-based bonuses.
  • Full salary during probation period.
  • Attractive sales bonus, bonuses for the 13th and 14th months.
  • Receive full benefits according to the Labor Law (social insurance, health insurance, annual leave, national Holiday/Tet Bonus, …)
  • You’ll get free products from across our brand family

Team Management

Reports to: CEO.

Career Path

Fast-track promotion to Creative Strategist or Creative Manager/Director based on results.

Working Location

On-site,

Hong Kong Tower, 243A De La Thanh Str, Hanoi

Working Hours

Monday - Friday: 9:00 AM to 18:00 PM, with a 1-hour lunch break.

Employment Type

Full-time, On-site.

🚀 APPLY HERE