Performance Marketing
About Bloomentum
Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The role
We are building an in-house performance team in Vietnam and are looking for a Digital Performance Marketing Specialist to drive scalable growth. You will be in charge of developing and executing performance-driven advertising campaigns across Meta/Google/Tiktok.
The role is highly performance-dirven and requires deep hand-on expertise in managing, optimizing and scaling advertising campaigns.
What you’ll do:
1. Campaign management & Optimization
- Plan, execute and optimize advertising campaigns on the assigned platform (campaigns, ad sets, ads, and audiences)
- Manage and scale advertising budgets while maintaining target CPA, ROAS, and overall profitability.
- Conduct continuous A/B testing across creatives, audiences, bidding strategies, and funnels
- Monitor and analyze key performance metrics such as CTR, CVR, CPA, CPM
- Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment
2. Performance Analysis & Growth
- Identify performance bottlenecks and implement data-driven optimization strategies.
- Maintain structured testing frameworks, optimization processes, and performance documentation.
3. Cross-Functional Collaboration
- Collaborate closely with Creative teams to develop and iterate performance-driven ad creatives.
- Contribute actively to campaign strategy and optimization while supporting collaboration within the team.
Requirements Must-Have:
- More than 2 years of experience running Meta ads (Facebook/Instagram), Tiktok ads or Google ads, with focus on conversion objective
- Proven track record of achieving strong performance metrics (CPA, ROAS, scaling results)
- Experience in the e-commerce industry or agency marketing is a plus.
- A bachelor's degree in Marketing, Finance, Data Analysis, IT, Mathematics, Economics, or a related field.
What we’re excited to offer you:
- Data-informed, geared towards work efficiency.
- Ability to work cross functionally with a fast-growing team.
- Young, dynamic, transparent and open-minded working culture for employees to learn and develop themselves. A supportive environment that fosters and encourages new ideas and innovation.
- Your personal growth matters just as much as business growth. We invest in your development because we believe that when individuals thrive, teams win and brands grow.
- You’ll be building creative systems from scratch across multiple exciting brands.
- Opportunity to develop into a key-member in the future.
- Basic salary: 15.000.000đ - 35.000.000đ per month; performance-based bonuses (income up to $7.000)
- Full salary during probation period (upto 2 months)
-
Salary review every 6 months
- Attractive sales bonus, bonuses for the 13th and 14th months.
- Receive full benefits according to the Labor Law (social insurance, health insurance, annual leave, national Holiday/Tet Bonus, …)
- You’ll get free products from across our brand family
Team Management
Reports to: CEO.
Career Path
Fast-track promotion to Growth/Performance Manager - Director based on results.
Working Location
On-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working Hours
Monday - Friday: 9:00 AM to 18:00 PM, with a 1-hour lunch break.
Employment Type
Full-time, On-site.