Performance Marketing

About Bloomentum

Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.

The role

We are building a dedicated Performance Marketing team in Vietnam and are looking for a Performance Marketing Specialist to drive scalable growth. 

You will be responsible for planning, executing, optimizing and scaling performance-driven advertising campaigns across Meta, Google and Tiktok, with a strong focus on measurable business results. 

But this role goes beyond simply "running ads"

We are looking for someone who can identify what works, understand why it works, systemize those learnings into repeatable strategies, and turn them into scalable growth. 

We are looking for a strong Performance Marketer first - with the mindset to systemize what works and turn it into scalable growth. 

What you’ll do:

1. Campaign management & Optimization 

  • Plan, execute and optimize advertising campaigns on the assigned platform (campaigns, ad sets, ads, and audiences) 
  • Manage and scale advertising budgets while maintaining target CPA, ROAS, and overall profitability. 
  • Conduct continuous A/B testing across creatives, audiences, bidding strategies, and funnels
  • Monitor and analyze key performance metrics such as CTR, CVR, CPA, CPM and revenue. 
  • Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment

2. Performance Analysis & Growth 

  • Analyze campaign data to identify performance bottlenecks, opportunities and growth drivers. 
  • Continuously optimize and scale winning products, creatives and campaign strategies. 

3. Cross-Functional Collaboration 

  • Collaborate closely with Creative and Product teams to develop and iterate performance-driven ad creatives.
  • Contribute actively to campaign strategy and optimization while supporting collaboration within the team.

Requirements Must-Have: 

  • More than 2 years of experience running Meta Ads (Facebook/Instagram), TikTok Ads, or Google Ads with a focus on conversion objectives.
  • Proven track record of achieving strong performance metrics (CPA, ROAS, and scalable campaign growth).
  • Experience in the eCommerce industry or a digital marketing agency is a plus.
  • A Bachelor's degree in Marketing, Finance, Data Analysis, IT, Mathematics, Economics, or a related field.
  • Takes full ownership of assigned goals and drives them to completion independently.
  • Skilled in goal management, KPI tracking, performance analysis, and continuous optimization.
  • Strong problem-solving, critical thinking, and decision-making skills.

What we’re excited to offer you:

  • Data-informed, geared towards work efficiency.
  • Ability to work cross functionally with a fast-growing team.
  • Young, dynamic, transparent and open-minded working culture for employees to learn and develop themselves. A supportive environment that fosters and encourages new ideas and innovation.
  • Your personal growth matters just as much as business growth. We invest in your development because we believe that when individuals thrive, teams win and brands grow.
  • You will have the opportunity to build scalable Performance strategies across multiple brands. 
  • Opportunity to grow into a key-member of the team as the business scales. 
  • Salary: 14,000,000 – 22,000,000 VND gross/month
    Negotiable based on experience and performance.
  • Full salary during probation period (up to 2 months) 
  • Salary review every 6 months
  • Attractive sales bonus, bonuses for the 13th and 14th months.
  • Receive full benefits according to the Labor Law (social insurance, health insurance, annual leave, national Holiday/ Tet Bonus, …)
  • You’ll get free products from across our brand family

Team Management

Reports to: CEO.

Career Path

Fast-track growth into Growth/Performance Manager and Director roles based on results and impact. 

Working Location

On-site,

Hong Kong Tower, 243A De La Thanh Str, Hanoi

Working Hours

Monday - Friday: 9:00 AM to 18:00 PM or 10:00 AM to 19:00 PM 

Employment Type

Full-time, On-site.

🚀 APPLY HERE