Product Idea /Development (Books)
About Bloomentum
Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The role
We're looking for a Product Idea/Development - Books professional with creative thinking, strong research skills, and a good business mindset. You will explore market opportunities, identify promising ideas, turn research data into valuable customer insights, and propose book products for the US and European markets that align with customer needs and the company’s direction.
What you’ll do:
- Research the US, Australian, and European markets to understand trends, customer needs, and opportunities for book product development.
- Analyze competitors, best-selling products, pricing, customer reviews, keywords, and search trends on e-commerce platforms to identify promising niches and product ideas.
- Explore different book categories, such as Coloring Books, Activity Books, Puzzle Books, Journals, Planners, Workbooks, and other niche book products based on market demand.
- Identify market gaps, unmet customer needs, and opportunities to create unique products that stand out and meet target customers’ expectations.
- Turn research data into valuable insights, reports, and recommendations to support niche selection, concept development, and product prioritization.
- Generate and develop product ideas based on market trends, customer behavior, personal interests, and topics with strong commercial potential.
- Develop product concepts and idea mood boards, including themes, visual styles, content, layouts, and key features suitable for each book category and niche.
- Evaluate product ideas based on customer demand, competition, differentiation opportunities, and commercial potential before moving into development.
- Work closely with the Product Development, Creative, and related teams to refine product ideas, content, and designs before launch.
- Track product performance after launch and analyze sales, customer reviews, and market feedback to recommend improvements and new product opportunities.
- Stay up to date with emerging topics, design styles, consumer behavior, and promising niches to maintain a strong pipeline of new product ideas.
What you’ll bring to the team:
- Bachelor’s degree in Marketing, E-commerce, Literature, Publishing, Product Management, or a related field.
- At least 2–3 years of experience in product research, idea development, product development, or related fields.
- Experience in e-commerce, Print-on-Demand (POD), Amazon, or developing book products and print-on-demand products is a plus.
- English proficiency equivalent to IELTS 5.5 or above, or an equivalent qualification such as TOEIC or TOEFL, with the ability to research and analyze information from international markets.
- Strong analytical thinking and the ability to turn market data, customer behavior, and consumer trends into valuable insights and commercially promising product ideas.
- Creative and trend-aware, with the ability to identify unique perspectives, explore new opportunities, and proactively propose new product ideas.
- A good eye for aesthetics, including color, layout, and design styles, with the ability to develop concepts and mood boards for different book categories.
- Basic knowledge of intellectual property rights, especially trademarks and copyright, to identify potential risks related to product ideas, content, and designs.
- A strong sense of ownership, with the ability to take responsibility for assigned goals and follow tasks through to completion.
- Ability to manage goals, track results, and analyze performance to evaluate work effectiveness, identify areas for improvement, and continuously optimize results.
- Proactive, responsible, and able to work independently while collaborating effectively with relevant teams to turn ideas into products, from initial research to product development.
What we’re excited to offer you:
- Work on global DTC book products serving customers across international markets, particularly in the US, Australia, and Europe.
- Opportunity to contribute to the entire product journey, from market research and niche discovery to idea development, product launch, and optimization.
- Opportunity to explore different book categories and develop creative, commercially promising product ideas based on customer insights and market trends.
- A young, dynamic, transparent, and open-minded working culture where you can learn, experiment, share ideas, and grow.
- A high-ownership environment where you are encouraged to take initiative, manage your goals independently, and turn ideas into tangible results.
- Your personal growth matters just as much as business growth. We invest in your development because we believe that when individuals thrive, teams win and brands grow.
- Opportunity to grow into a key member of the Product team, with a potential career path toward Product Lead or Product Manager based on performance.
- Competitive salary package of VND 13–22 million gross per month, depending on capability and experience.
- 100% of the agreed salary during the two-month probation period.
- Performance and salary reviews after 6 months and 1 year, based on individual capability, work results, and contributions to the business.
- Performance-based bonuses in accordance with actual results and company policies.
- Attractive bonuses, including 13th-month and Tet bonuses.
- Full benefits in accordance with Vietnamese Labor Law.
- Free products from across our brand family.
Team Management
Reports to: CEO.
Career Path
Fast-track promotion to Product Lead or Product Manager based on results.
Working Location
On-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working Hours
Monday - Friday: 9:00 AM to 18:00 PM, with a 1.5-hour lunch break.
Employment Type
Full-time, On-site.