Product Idea - Early Learning
About Bloomentum
Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The role
We are looking for a Product Idea - Early Learning with a creative mindset and strong commercial thinking to discover and develop new product ideas that meet the needs of children and parents and fit the preferences of global markets.
In the role, you will research markets, customers, trends and competitors across global markets, focusing on educational toys, play products, and early learning books. Based on these insights, you will work closely with the Product Development team to develop and evaluate promising product ideas that are relevant to the market and have strong commercial potential.
What you’ll do:
- Research consumer insights, emerging trends, and market opportunities across the US, Australian, and European markets, with a focus on early learning and children’s products.
- Analyze competitors, bestselling products, customer behavior, reviews, and industry trends to identify new product opportunities.
- Generate innovative product ideas aligned with customer needs, market demand, and business objectives.
- Develop and evaluate product concepts based on target customers, key features, differentiation, pricing, and commercial potential.
- Collaborate with the Product Development team to refine and develop selected product ideas.
- Monitor product performance, customer feedback, and market signals to identify opportunities for product improvement and new ideas.
- Maintain and develop a pipeline of product ideas across relevant markets and categories.
- Perform other responsibilities as assigned by the line manager.
What you’ll bring to the team:
- Bachelor’s degree in Marketing, Business, E-commerce, Product Management, or a related field.
- At least 2 years of experience in Product Idea, Product Research, Product Development, Merchandising, E-commerce, or related fields.
- Experience researching global markets, consumer insights, trends, competitors, and product opportunities.
- Strong creative and commercial thinking, with the ability to turn consumer insights and market trends into promising product ideas.
- Strong research and analytical skills, with the ability to evaluate product ideas based on market needs, competition, and commercial potential.
- Good command of English, with the ability to read and work with information from global markets.
- Experience with children’s products, toys, educational products, books, or related consumer products is a plus.
- Experience in DTC, E-commerce, POD, or product research and development for global markets is preferred.
- Ability to work independently, proactively identify opportunities, and follow product ideas from initial research through to product development.
What we’re excited to offer you:
- Work on global DTC products serving customers across international markets.
- Opportunity to own products from market insight and idea development through launch and optimization.
- Work cross-functionally with a fast-growing team across Product, Creative, Marketing, E-commerce, and Operations.
- A young, dynamic, transparent, and open-minded working culture where you can learn, experiment, and grow.
- Your personal growth matters just as much as business growth. We invest in your development because we believe that when individuals thrive, teams win and brands grow.
- Opportunity to develop into a key member of the team in the future.
- Competitive salary package based on capability and experience.
- Salary review every 6 months.
- Attractive bonuses, including 13th-month and Tet bonuses.
- Full benefits according to the Labor Law.
- Free products from across our brand family.
Team Management
Reports to: CEO.
Career Path
Fast-track promotion to Product Lead or Product Manager based on results.
Working Location
On-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working Hours
Monday - Friday: 9:00 AM to 18:00 PM, with a 1.5-hour lunch break.
Employment Type
Full-time, On-site.