Product Marketing Manager
About Bloomentum
Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.
The role
The Product Marketing Manager is responsible for positioning Bloomentum products in the market, building go to market strategies and driving high performing content that accelerates customer engagement and conversion.
Key Responsibilities
- Conduct market and consumer research to identify product market fit
- Develop clear product positioning, messaging and unique selling points
- Build go to market strategy for new collections and product launches
- Create briefs and creative direction for content, website assets and campaigns
- Oversee video scripts, storytelling themes and performance messaging
- Work with Performance Marketing to optimize conversion and ROI
- Track data, analyze performance metrics and propose improvements
- Collaborate closely with Creative, Product Development and Supply Chain for launch readiness
Requirements
- 3 to 5 years experience in product marketing, digital marketing or content strategy
- Proven success in launching or scaling consumer products
- Strong understanding of D2C, social commerce and customer journeys
- Excellent analytical skills and the ability to turn data into actionable insights
- Experience leading small teams is a plus
- Strong English writing and communication skills
What we’re excited to offer you:
- Data-informed, geared towards work efficiency.
- Ability to work cross functionally with a fast-growing team.
- Young, dynamic, transparent and open-minded working culture for employees to learn and develop themselves. A supportive environment that fosters and encourages new ideas and innovation.
- Your personal growth matters just as much as business growth. We invest in your development because we believe that when individuals thrive, teams win and brands grow.
- Opportunity to develop into a key-member in the future.
- Competitive salary, performance-based bonuses.
- Full salary during probation period.
- Attractive sales bonus, bonuses for the 13th and 14th months.
- Receive full benefits according to the Labor Law (social insurance, health insurance, annual leave, national Holiday/Tet Bonus, …)
- You’ll get free products from across our brand family
Team Management
Reports to: CEO.
Career Path
Fast-track promotion to Marketing Director based on results.
Working Location
On-site,
Hong Kong Tower, 243A De La Thanh Str, Hanoi
Working Hours
Monday - Friday: 9:00 AM to 18:00 PM / 10:00 AM to 19:00 PM, with a 1-hour lunch break.
Employment Type
Full-time, On-site.