Senior Performance Creative

About Bloomentum

Bloomentum is where young Vietnamese minds come together - smart in thinking, simple in approach, and scalable by design (3S: Smart - Simple - Scalable). We dream big, work hard, and build global brands with clarity, purpose, and long-term vision.

We believe the world is vast far beyond the borders of our homeland and through global entrepreneurship, we gain more than just business success. We discover cultures, unlock creativity, and understand people. Most importantly, we come to understand ourselves.

The role

At Bloomentum, Performance Creative isn’t just a support function - it’s a growth driver.

As a Senior Performance Creative Strategist, you’ll play a leading role in driving customer acquisition and brand growth by blending creative excellence with performance thinking. You’ll craft strategies and assets that not only convert, but also resonate - because we believe the most effective creative is born from the perfect mix of platform fluency, cultural relevance, and true understanding of the customer and the product.

  • Strategic Creative Leadership: Develop and optimize creative strategies across paid media, email, SMS, and emerging channels to drive engagement and conversion.
  • Cross-Functional Collaboration: Work closely with Growth, Brand, Production... to produce authentic, high-performing assets that elevate the brand.
  • Data-Driven Creative Optimization: Analyze performance data to inform iterative improvements and guide future strategy, maximizing engagement and conversion.
  • Influencer Partnership Management: Lead the sourcing, vetting, and management of creators and influencers for all paid media channels, including partnerships and approvals.

What you’ll do:

  • Creative Strategy Development: Develop and optimize creative strategies for paid social, search, display, email, SMS, and emerging performance marketing platforms. 
  • Collaborative Asset Production: Write strategic creative briefs and manage feedback loops with internal teams and external partners to ensure timely, high-quality asset delivery.
  • Content Calendar Management: Collaborate across teams to manage a content production calendar and align creative with channel-specific goals and brand voice.
  • A/B and Multivariate Testing: Lead A/B and multivariate testing to refine messaging, formats, and creative concepts based on performance insights.
  • Performance Analysis: Analyze creative performance data to inform iterative improvements and future strategy, transforming consumer behavior insights into actionable creative direction.
  • Influencer Partnerships: Lead the sourcing, vetting, and management of creators and influencers for all paid media channels, including partnerships and approvals.
  • Industry Trend Analysis: Stay current on industry trends and competitive creative to guide innovation and creative differentiation.
  • Creative Advocacy: Act as a creative advocate within the Growth team, identifying opportunities for expansion through new content formats and platforms.
  • Top-Performing Creative Library: Maintain a library of top-performing creative and collaborate with analytics to measure and communicate impact.

What you’ll bring to the team:

  • 2 - 5 years experience in creative strategy, performance marketing, or a similar role at a DTC brand or creative agency.
  • Deep understanding of paid platforms (Meta, Google, TikTok, Pinterest) and their creative best practices.
  • Experience collaborating with creative professionals (designers, copywriters, producers) to develop compelling assets.
  • Proven ability to use data and consumer insights to inform and optimize creative.
  • Familiarity with email and SMS marketing platforms and their unique creative needs.
  • Strong communication and presentation skills and ability to clearly articulate the “why” behind the work.

What we’re excited to offer you:

  • Data-informed, geared towards work efficiency.
  • Ability to work cross functionally with a fast-growing team.
  • Young, dynamic, transparent and open-minded working culture for employees to learn and develop themselves. A supportive environment that fosters and encourages new ideas and innovation.
  • Your personal growth matters just as much as business growth. We invest in your development because we believe that when individuals thrive, teams win and brands grow.
  • You’ll be building creative systems from scratch across multiple exciting brands.
  • Opportunity to develop into a key-member in the future.
  • Competitive salary, performance-based bonuses.
  • Full salary during probation period.
  • Attractive sales bonus, bonuses for the 13th and 14th months.
  • Receive full benefits according to the Labor Law (social insurance, health insurance, annual leave, national Holiday/Tet Bonus, …)
  • You’ll get free products from across our brand family

Team Management

Reports to: CEO.

Career Path

Fast-track promotion to Creative Strategist or Creative Manager/Director based on results.

Working Location

On-site,

Hong Kong Tower, 243A De La Thanh Str, Hanoi

Working Hours

Monday - Friday: 9:00 AM to 18:00 PM, with a 1-hour lunch break.

Employment Type

Full-time, On-site.

🚀 APPLY HERE